Free 20-Min Session
Let's talk about your current product goals and challenges and see if we are a fit to build something together!
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Let's talk about your current product goals and challenges and see if we are a fit to build something together!
A Consulting engagement designed for food and beverage entrepreneurs to effectively launch their products with an outsourced contract food manufacturer.
A 5 step commercialization consulting engagement designed for food and beverage entrepreneurs to effectively launch their products with an outsourced contract food manufacturer.
DOWNLOAD DECKThe product development cycle in the packaged food industry is a journey full of landmines. Because of this, most product launches take twice as long as projected, cost twice as much as projected, or worse, the majority of product launches never even make it out of the gate.
This is why I developed the New Product Commercialization Program. It’s a commercialization consulting engagement designed for emerging food brands launching (or re-launching) their packaged food or beverage product.
Taking a deep dive into your recipes, process steps, and packaging system to ensure you are ready for a co-packer.
A Dedicated Co-Packer search to find a trusted partner for the right size and scope of your business to ensure smooth production.
Onboarding best-in-class Packaging and ingredient suppliers, freight carriers, 3PL Warehouses.
Coordinating, overviewing, and managing pilot run and product launch production, overviewing, and managing pilot run and product launch.
Continuing to manage your Operations during launch with an eye towards constant improvement.
CPG Product lines brought to market
in Revenue from launched Products
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I help emerging brands accelerate their product development process by finding the right manufacturing partner for the size and scope of their business and offering key launch support along the entire process. I have had the pleasure to work with Bootstrapped Founders, Fortune 500 Firms, A-list Celebrities, and Viral Influencers with the common goal of turning their marketable ideas into award winning products.
I am HACCP Food-Safety certified, Operations Management Certified, Small Business Operations Certified, and hold a BA in Politics from the University of San Francisco as well as an M.S. in Social Entrepreneurship from the USC Marshall School of Business. I am passionate about developing products that are better for the world and I would love to hear more about your idea!
We have created our new product commercialization process through a decade of refinement with some of the top brands in the industry, spanning a variety of different food and beverage categories.
The New Product Commercialization Engagement is perfect for pre-launch brands who are looking for support to launch their first product without the costs and commitment associated with hiring full time employees too early.
Executive Level Talent at a fraction of the price of full-time work. Minus any loss of momentum from training.
No equity share, no workers compensation insurance, recruiting fees, or Employer FICA/Social Security.
Executive Level Talent at a fraction of the price of full-time work. Minus any loss of momentum from training.
Flexibility to retain my services for product specific project in a month to month relationship. No commitments.
You’ve sent out hundreds of emails to prospective co-packers with no meaningful responses. Similarly, you’ve spent hours going through directory listings to find the right co-packer, but those searches haven’t been actively vetted.
You have found a co-packer but not sure what to do next. You think this is the right group and you want to hold their interest as you find out if they are the right group. You’re not sure how to create a budget to cover the costs of working with them for the first 6-12 months.
There are specific issues with your current co-packer and you need help deciding are the issues symptoms or root causes and whether you should repair or replace your current packer, assuming they are the source of the symptoms.
You need additional production and need to assess whether it can be found at the existing co-packer or requires a move to an additional or larger co-packer without disruption to existing business and new opportunities.
This is your first time launching a food CPG product and you would like assistance at the start of the process to make sure you have taken all the necessary steps to vet your product concept and how to navigate the next steps of negotiating then working with a contract food manufacturer.
The Operation Management Launch Includes:
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No, I am a consultant who helps you to find and launch a product with a co-packer. I take you through a tried and tested process to launch a product, but since I am not the actual manufacturer.
We are equal parts consulting and execution. The goal is to take things off your to-do list, not add to it. In addition to a weekly call, we take a full hands on approach to be the main POC for all of your suppliers and drive the launch of your product and manage your supply chain operations.
Although it is open as an option in some cases, we do not require brands to give any equity even if we ideate, develop, and launch 100% of the product.
What I offer is a process but not a product. Many brands go through this process and realize that their product is not something that can launch because it doesn’t make sense because of low margins, low supplier availability, or high MOQs from co-packers. This program is about getting operational hands-on expertise to help you manage your product launch, but we can not guarantee any outcome.
