OUR TEAM

Our tight knit expert team of former founders and experienced operators are here to pull out all the stops to make your product a reality.

David Boyle

FOUNDER & CEO

  • Founder & CEO
  • Investor in Genius Juice, Hangobi, Nutcase Milk
  • Former Founder of Yebo Bars and Co-Founder of SherpaCPG
  • Former Director of Operations Foodstirs
  • Former COO of Bravestar Selvage
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Jessica Weingarten

Operations & Supply Chain Project Manager

  • Client Operations Director, Operations and Project Manager
  • Co-Founder and COO, Defy Foods
  • Expertise in Crackers, Baking, Sweet & Snacks CPG product categories

  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Jessi Freitag

Operations & Supply Chain Project Management Consultant

  • Productivity & Workflow Consultant
  • Podcast Host and Producer for Startup CPG
  • Former Director of Operations and Marketing for LivBar
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Joshua Brown

Operations & Supply Chain Project Manager

  • Supply Chain Vendor Sourcing and Management
  • Director of Coffee and Operations, Caveman Coffee
  • Expertise in Beverage Operations and 3PL Warehouse Management
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Lacie Mackey

Senior Procurement

  • Dedicated Co-packer Search Lead
  • Co-Founder and COO of Caveman Coffee
  • Co-Founder of Black Ops Productions, making Trade Show Booth experiences for a range of brands including Califia Farms, Red Bull, Starbucks, Dove, UFC, and more
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Sarah Boston

Operations & Supply Chain Project Manager

  • Former Product Developer at CCD Innovation
  • Food Scientist, Culinary Science/Culinology
  • Classically trained in Baking and Pastry Categories
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Lauren Boyle

Finance & Content Manager

  • Finance Lead for Boyle Brands Internal Operations
  • Former Fashion Stylist and Founder of Women and Wifi
  • Former Operations Manager at Traffic LA
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Alex Arocha

Operations and Project Manager

  • Former Program manager for Better Brands CPG
  • Former Quality Assurance in Coffee and Beverage Industry
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Ricky Talati

Operations Consultant and Fractional COO

  • Former Head of Operations at Tinley Beverages
  • Former Senior Manager of Integration at Pepsi
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

Zaid Shahbaz

Website Development Consultant

  • Head to Tail E-commerce website solutions
  • Founder + Creative Director, ThreeAlps
  • Creative Director, Vibrants
  • Founder & CEOInvestor in Genius Juice, Hangobi, Nutcase MilkFormer Founder of Yebo Bars and Co-Founder of SherpaCPGFormer Director of Operations FoodstirsFormer COO of Bravestar Selvage

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